Digital disruptors lack the human touch our customers demand

14/12/2018 10:13:08

There’s a new buzz phrase which articulates the influence of the internet in reshaping the way we do business and live our lives.

“Digital disruption” is used to explain how the online world has revolutionised the way we do everything from buying a pair of shoes, diagnosing an illness or selling a house.

The term was first coined at Harvard Business School in the late 1990s as a shorthand for a trend that signalled the end of traditional trading methods that existed throughout history because of the introduction of new technology.

A measure of its influence is the disappearance today of two-thirds of companies that dominated the Fortune 500 and FTSE 100 lists in the 1980s.

Digital disruption has had a marked effect on the property sales industry through the emergence of a new wave of companies set up to challenge the existing methods of high street estate agents.

The democratisation of the industry has undoubtedly been good for consumers who can now view every property on the market on independent online portals without having to browse estate agency windows and ask for printed brochures.

But it’s not all been positive. While many online estate agents charge less than their high street rivals, their budget prices reflect a massively compromised service. Many will simply post an ad for your home on Rightmove or Zoopla, using slapdash pictures taken on a smartphone and hope for the best.

There’s a saying that the market always finds its level and the property sales market has gravitated in the direction of established, local estate agents with a great knowledge of their area and a value-for-money service.

For most people, selling their home will be the biggest financial transaction they ever make, and because of that they want the security of a trusted professional adviser who can maximise the value of their sale.

They  want to be able to sit in the same room as an estate agent, preferably in the comfort of their home, and to be given an informed, market-comparable valuation of their property based on official data and other online sources.

They also want professional-standard photos, a detailed floor plan and an elegant description of their property that sets it in its best possible light.

At Scottish Property Centre, we combine the benefits of modern technology with traditional human methods to give you the best possible chance of selling your home at the highest achievable price.

Our service involves scheduling, confirming and conducting all viewings on behalf of our clients – not available with online estate agents.

When offers start to come in for your property, we’re with you all the way, progressing the sale to ensure you the best possible price. As a full-service estate agent, we commit to working right up until the day you hand over your keys to ensure the smoothest sale.

And you don’t get that from a digital disruptor.

For more information call your local Scottish Property Centre office or visit


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